Hieu Nguyen — May 07, 2021
Send relevant email that not waste your or your contacts time
Last week, I started cold emailing. Almost 20% visit the page.
For the whole week, the result was 20% visits, without any paying conversion. Here are 4 things I learned:
I started by collecting a big list of contacts. Then learn about them online, looking for people that might need your product. For each contact, I spend about 15-25 mins (should be less). Skip if the contact doesn't fit. Then groups them (i.e by careers) for different email content.
Useful places to learn about your contact are their social media (.ie Instagram, Behance, personal website) and blog.
Google Sheets and AppsScripts are great. In the sheets, I have a column called "opener", which is 1-2 sentences talked about something I find interesting about their works. The batches that I spent way more time researching have ~40% more clicks through.
Write short emails. Because it's much easier to read. I followed the below template. I made several templates based on the contact group (in #1). I found emails with a straightforward tone have more clicks vs funny, salesy, or encouraging emails
Warm-up email to avoid being blacklisted. It means sending less than 40 emails in the first few days. Since I spent way too much time research, it wasn't a problem anyway.
P/s: I rebuilt the AppsScripts, adding some more features (i.e check to send quota, better message template), let me know if you need them.
Email template that I followed (I can't the original post anymore)
I'm not so sure if a track for open was necessary. I enable for half of the batches I send, but not showing much difference.
Besides, I used AppsScripts for tracking. Somehow it only works for Gmail contacts
I didn't expect much. Except to learn about more cold emailing. Most emails won't get a reply. Sometimes, you'll get a convert. Sometimes, you might get an intro.
Next time, I might try different and better landing page for each contact group next time
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I'm a developer, hobbyist photographer. Building Inverr — a NoCode Site Builder